SONJA GARDIEN

“Look out world” depicts an eye floating randomly in “the cloud”, representing someone watching the viewer as the viewer looks back, without giving this a second thought.

 

The work, explores the act of looking and being looked at, often interchangeable actions in the internet: from browsing and watching, we immediately become the object of someone else’s browsing and surveillance.

 

Our lives are observed via the internet and social media. We are constantly and unwittingly manipulated to promote consumerism, as our personal information is collected. Trying to fit into this consumer culture makes individuals lose their own sense of identity. It also raises the possibility that people will accept a lie for the truth, but also mistake the truth for a lie.